Salesforce Non-Profit Trends Report - 5th Edition

The fifth annual Salesforce report on Non Profit Trends was recently released, with below being some highlights that are particularly interesting for Real Systems. In this short blog we will discuss some of the key takeaway points that we think are of particular interest to our customers.
 
This report heavily uses the ‘Salesforce Non-Profit Digital Maturity Scale’, a five point scale that gauges to what extent data guides a non-profit’s operations (more on this below).
 
Digital Maturity​
 
The overall message from this report is that ‘digitally mature’ organisations are faring better in a time of economic and societal turbulence. The 5 points of this digital maturity scale are;

1. ​We make decisions based on data and evidence. 
2. When there is a problem to solve that involves different departments across my organization, it is easy to find and share data. 
3. We design our programs and services using information about and engagement with the recipients of our programs or services. 
4. We are able to personalize messages to specific subgroups of our supporters with digital communications. 
5. We are able to accurately forecast income from our fundraising campaigns.

 
Real Systems can help clients achieve all of the above goals with our custom built systems. We think that this scale could be useful for our customers to use to reflect their own needs from the systems we build.
 

Encouraging Message for Real Systems 

This report provides an encouraging message for Real Systems as it shows that there is a real market need for the services we provide. For example;

• The strategic use of technology has been directly linked to improved organisational efficiency and help to strengthen stakeholder relationships. In our case this would be the systems we build for clients, for example.
• Innovative tech use has been seen to also mitigate staff burnout and a healthier workplace culture.
• Three-quarters of non-profits say that digital transformation is vital, while only 12% of these organisations score high on the digital maturity scale.​

These are just a few of the ways in which Real Systems can help a business become digitally mature, which will in turn make sure they are fully prepared to face future business challenges. For more information, please get in touch at [email protected].

To view the full Salesforce Non-Profit Trends Report visit https://www.salesforce.org/resources/report/nonprofit-trends-report-fifth-edition/